Food Photography

What You Need to Know

You don’t just need good images, but you need cool images; that is the power of food photography. It’s a skill you learn on the job.

No school will teach you food photography as a unit. It’s upon you to equip yourself with a few hacks and tips to get the best out of your camera.

The mouth-watering dishes you see on websites and blogs may not be the exact meal on the ground. There are a lot of camera tricks behind the scenes.

Human nature dictates that you follow your taste. Even if you haven’t had a chance to have its feel, its sight alone is enough to make you go for that trip which is miles away to have a chance to sample the food at the restaurant.

Taking photos of food is a profession. Your random photos you take while having a meal in your restaurant is for your consumption.

When you now want to use it for commercial purposes them follow the following tips and tricks

  1. Humanize the photo

Food is for human consumption unless you are taking a photo of animal feeds. If it’s for humans, include a human element on the image to add a sense of reality.

The human element here includes the arms, hands, elbow and even the mouth. Make it as real as possible.

 A viewer shouldn’t notice it’s a Photoshop. Instead, he/she should wonder how they managed to capture the person holding a cup of coffee.

  • Slice fruits and vegetables in attractive geometrical shapes

There should be a difference between an image from a grocery store and one from a kitchen. The difference lies in the slices.

As you take the images, let people have a few of the inside part of your fruits. Don’t just slice them but slice them into attractive shapes to act as a focal point for the viewer.

Your goal is to make sure an observer has many questions than answers to the image.

  • Use colour to bring attention

How do you love your food served? Do you know the presentation on your food determines the quantity of the meal you consume?

Colour is a visual element with a magic effect on human psychology. It’s a professional food image.

Make good use of colour to bring more attention to the food rather than deviate to the background of the photo.

Look at a naked cake and a decorated cake with many colours, which one draws more of your attention?

Of course, the decorated one.

That’s the visual impression that colour brings in food art.

If it’s a vegan diet, choose the foods to display wisely, colour diversity does wonders to the physical outlook.

  • Capture images while cooking to make it live

If people are to believe in your food, they make it live. When talking of smoked dishes, take an image of the meal being prepared in the original wood fire from the traditional grill.

When advertising for the Traeger grillers, open the grill and capture an image of the food in the process of grilling.

For this reason, you have to ensure you capture an image from the smoker. With the policy guidelines, if possible, let the image capture the brand name.

 At this point, you need to take care to prevent misinformation. The trick here is getting the best shot by choosing the right one that you need your viewers to see.

The aspect of smoke comes in handy. The technicality in taking this photo is the high heat intensity. With digital technologies, it’s something you can edit using modern applications to have the best portfolio.

  • Use commercial skill to take the snapshots

Depending on the purpose of the image; it’s wise to consider the commercial front of the photograph.

If it’s a bakery, then take images of a variety of cakes displayed on the shelves for customers to choose what they need even before they taste.

If it’s for a grocery store, then let it be on site. The one for domestic use, then the kitchen is the best place for your shot.

Whatever the purpose consider your background. Ask yourself the following questions.

  • Is it appealing to the viewer?
  • Does it have a sense of noise- too much clutter?
  • Who is your audience?
  • What do people think of what they see apart from the food- is it related?
  • Create a visual impression using fresh snapshots

All food is better served when fresh. From a photograph, you can depict whether the food is fresh or not, however much you use technology.

 To prevent a lot of commercialization, always take your photographs when the food is fresh. In case it’s a cooked meal, take the shot when it’s just from the cooking pot with some smoke.

If it’s white ice cream, let the colour white come out clearly.

  • Take shots from the upper part

Have you heard of flat images? Unlike other types of photography; food photography requires flat images.

You can only achieve this from taking the image with the camera slightly above the food in a 90-degree angle.

A tripod stand comes in handy to get this visual effect. It creates a sense of flexibility and durability of the images. Moreover, it creates the anticipating sense of a mouth-watering dish.

Whether you are a novice or an expert in food photography; these tips, tricks and facts come in handy to enhance your career for the right shot of all meals.

The Role of Woodworking Photography in the Growth of Your Carpentry Business

Photography allows you to take amazing shots of your wood products. It allows you to show off the details about your woodworking projects.

Great photography skills can win you more jobs and improve your woodworking business. Although photography seems difficult for many people, high quality photos of your wood products and processes can heighten the chance of making more business.

You don’t need expensive specialty photography equipment to capture perfect shots of your wood projects. An updated smartphone with a good pixels camera can easily capture great shots of your wood products.

With a few accessories here and there, you can alter the images into beautiful photos you can upload on your official woodworking website.

Photos can be used to create your business portfolio. You can also use them to promote your brand on social media platforms for enhanced popularity online. They may include:

  • Snapchat
  • Instagram
  • Facebook
  • Pinterest

According to SproutSocial, over 70% of businesses in the U.S. have deployed Instagram to reach their target audience and potential customers. You can also perfect your photography skills to do the same.

If you lack photography skills, you can hire a professional photographer to get the job done to perfection.

Here’re some tips to help take advantage of photography for the benefit of your carpentry business:

5 Photography Tips to Improve Your Woodworking Business

  1. Accessories improve the quality of your shots

You don’t have to spend on costly photography equipment to get perfect shots. You can invest in a few great accessories to improve shots taken using your smartphone.

For less than $25 you can get a tripod to capture clear, clean images with less effort. You’ll capture steady pictures free of blur.

Consider using HDR on your smartphone for better quality shots. If you have the budget, go for smartphone lens for even better quality pictures.

Photography apps are also handy. For instance the Photoshop express app can help you adjust and touch up your photos at no cost.

  • Eliminate distractions off your photos

Don’t capture distractions that may take your viewers off your wood products. If you’re capturing your wood products, avoid taking shots of your employees or other irrelevant things in the background.

Stage the area you want to display your products for shots and make sure nothing else is visible in the vicinity.

Highlight changes in your end products with “before” and “after” photos. The “after” images should look clean and clear because no customer is after the mess created when working on your wood projects.

Potential customers only care about the final look of your wood products. For equal comparison, take shots of the “before” and “after” photos in the same place.

  • Natural lighting produces great-looking photos

Natural light illuminates photos for great shots, resulting in high quality photos. The best shots are taken just before sundown or in the morning for the best shadows and lighting colors.

Natural light makes the most of photos.

Otherwise, get a camera light accessory for better shots. Available in circular designs, the accessories easily attach to smartphones. Avoid using the flash light for better light control.

  • Capture horizontal photos for use online

Capture horizontal or wide photos for your woodworking business portfolio, website and social media use. The orientation allows for more things to appear in your photo, including the ability to crop out what you want.

Horizontal orientation also gives you more control of your shots than vertical orientation.

For instance, if you want the chainsaws you used on a project to appear along a piece of furniture, you’ll find horizontal orientation handy. What’s more, you may even dive into the comparison of two similar yet different chainsaws you used or that can get the job done.

  • Draw eyes to your wood product photos using objects for scale

Stage your photography platform before you begin capturing images of your wood products. With objects for scale, you draw the eyes of potential customers to the detailed wood work.

Place small, neutral accessories such as plants, bowls and trays on your furniture to add reality to your products.

All these photography tips can help you shoot amazing photos of your woodworking craft and related products to win more business and increase sales.

Well… After all, great photography begins with a great woodworking job.